Polarbröd has been the Swedes' favorite bread for many years. But now it is finally proven! According to Demoskop's independent consumer survey, four out of five prefer Polarbröd's Rågkaka and Vetekaka to its competitors. And of course we have to to brag about it. In an outdoor campaign filled with love, for Sweden's most beloved bread.
More work
Polarbröd – A simple sandwich for hard topicsProject type
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Stryktipset – A traditionProject type
Halebop – Unlock to unboxCampaign
Stryktipset – StryketkryssetProject type
Polarbröd – Simple Sandwich TributeProject type
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Halebop – BopcastProject type
Trygg-Hansa – Trygghet för livetProject type
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SVT – Vote with your heartProject type
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