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OUR HERITAGE
Nutella®: A Story of Love and Passion
Do you know the history of our signature recipe and unmistakable taste?
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!
1946
Giandujot
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
1951
SuperCrema
The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.
1964
Nutella® is born
The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.
1965
The iconic jar
Nutella® and its new iconic design officially launched in Germany.
1966
Oh la la!
Nutella® launched in France and was a great success
1996
30 Years of Optimism in France
To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.
2005
The Guinness Book of World Records
On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.
2007
World Nutella® Day
On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.
2011
A Passion to be Shared
The global Facebook page dedicated to Nutella® reached10 million fans in one year.
2012
Snackers rejoice!
Nutella & GO! with Breadsticks launched in the USA
2014
Half a Century of Great Memories
To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
2015
Nutella reached 30 million fans on Facebook
At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!
2017
The Nutella® Café
On May, 31st, Nutella® opened its first restaurant in Chicago, a special place where all Nutella® fans can enjoy a unique experience by choosing delicious recipes from a wide menu. Have a look here:
2020
The Nutella Muffin
When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and available in Europe and the Gulf.
2023
The Nutella Croissant
Since its launch, it has delighted European consumers with its flaky pastry and its tasty Nutella® filling. Say hello to the Nutellacroissant.
2024
60 years of smiles
It’s Nutella®’s 60th anniversary and we want to celebrate the power of spreading smiles around the world. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.
Timeless Nutella®
Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!
GET INSPIRED
Be creative with Nutella®
Everyone knows how good is Nutella® on bread but there are many different ways to enjoy Nutella®'s delicious taste!
Unleash your creativity and try new recipes with Nutella®.
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